12.03.13 Fulham property market sees a surge in house buying activity

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12th March 2013

Press release


Fulham property market sees a surge in house buying activity

South West London agency Haus properties is seeing a strong demand for properties in their area with an average of 15 buyers to each property with 80% selling either for or above the asking price.

Jamie Lester, Head of Haus Properties (www.hausproperties.co.uk), comments: “Fulham in particular has always been a popular area of South West London, but as house prices soar in Prime Central London, it has become even more attractive as an alternative for buyers in search of the PCL lifestyle at a more affordable price – on average a property in Fulham is likely to cost £850 per sq. ft. – whereas in PCL it is over double this at an average £1800 per sq. ft. As such, we’re seeing an incredibly strong demand, with several properties going to sealed bids.

“Fulham’s appeal can be attributed to a number of factors; in addition to good schools, it is a family friendly, green and welcoming place to live. It has an abundance of beautiful parks including Bishops Park, South Park, Parsons Green and Eel Brook Common. Transport links to central London are also paramount to its popularity, with excellent bus and tube links to both The City and West End, so it offers the perfect family base for working parents.

“Fulham attracts a lot of young professionals, newlyweds, young families and investors. We have also seen an increase in parents buying for their children, helping them get on the property ladder and then retaining the property as an investment.”

Jamie continues: “When it comes to finance, we are seeing a 50 / 50 divide of cash and mortgage buyers, with average deposits of over 50%. What’s more, house prices are set to grow further this year – we estimate a 5% increase in the Central and SW London areas.”

Haus Properties is currently marketing a range of properties (for both sale and rent) in the Fulham area. For further information, please visit www.hausproperties.co.uk or call: 020 7751 0400.


Editor’s notes:

Haus Properties (www.hausproperties.co.uk) is an award winning property agency set up by entrepreneur and former Apprentice finalist, Jamie Lester, in 2011 with the aim of turning traditional estate agency on its head. Haus prides itself on its open and honest service and innovative technology that gives vendors access to an online journal, meaning they can keep track of what is happening with their property at all times. There are currently offices in Fulham and Chiswick, and plans for further London offices in future. Haus Properties offers property for sale and rent, as well as a property management service for Landlords. It is fully regulated by the Office of Fair Trading and the Property Ombudsman.

Media contact:

For further press information, please contact Emma Ward Hunt / Lisa Northcott / Luke Campbell-Yates at Foundation PR: Tel: +44 (0)20 7580 2492 / +44 (0)7989 979 693 emma.wardhunt@foundation-pr.co.uk / lisa.northcott@foundation-pr.co.uk / luke.campbellyates@foundation-pr.co.uk

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