Summer Haus 2012
Summer Haus 2012
As the director of a property agency, I was slightly apprehensive about what summer 2012 would bring. Since Haus opened in November 2011, we have made great strides and exceeded everyone’s expectations, but to continue at this level we have to be consistent. At Haus, we had many burning questions: How busy would London be during 2012? Should we ditch the tube and cycle to our appointments? Would foreign visitors be mixing business with pleasure? Or would this summer just be the same as every other summer? We all had questions, but no one had the answers.
Well, we do now.
London was quiet – much more so than previous years. Small businesses across West London saw a massive drop in trade (unless you were located next to the Olympic venues, that is), and the tube was running without a hitch. We heard tales of people driving out of London in 20 minutes (during rush hour!) and how everyone managed to get a seat on the tube during the morning (a miracle!)
Coupled with the summer migration, we saw a dramatic dip in property interest. The phone’s rarely buzzed, and the doors hardly opened, but when they did, the outcome was very interesting indeed.
Figures show that enquiries were down by a massive 36% (phone calls were down by 41% and emails by 31% - eek!). However, quality was in abundance with a massive 57% increase in people making offers. When people called, they meant business – whether it was to buy or sell, rent or let – clients turned up five minutes early to their appointments and negotiation was seamless. Business was light and easy.
As we swing into autumn, I’m expecting the market to charge back into action as it does every September. London will be congested, and business will be challenging. Will people be making up for lost time? We don’t have all the answers, but we will report back when we’ve made it to the other side.